About
Singaporean micro watch brand and strap designer founded by Ivan Chua in 2015-2016. Started as graphic strap design business on Indiegogo, evolved into independent watch manufacturer over 8 years. One of approximately 60 registered Singaporean micro watch brands with products sold in 80+ countries. Creates vintage-inspired mechanical, automatic, and quartz watches (1918 Trench/Pilot series, 1945 D12/A-11S, Empire Art Nouveau/GMT/Tachymètre, Futurist, VERSA Reversible). Also offers watch straps in Harris Tweed, vintage Italian/German leather, Cordura, and canvas. Winner of iF DESIGN AWARD 2025 for VERSA Dual Time Reversible Watch. Studio visits by appointment
Tags
founded 2015
Singapore micro brand
Ivan Chua founder
iF DESIGN AWARD 2025
vintage-inspired
Harris Tweed
graphic straps
80+ countries
appointment visits