About
Swedish e-commerce retailer specializing in watch straps and bands. Founded by Sofie in 2012 (originally as CheapestNylonStraps, rebranded in September 2022), inspired by her grandfather's watchmaking background. Expanded into European strap makers' products in 2015. In early 2016, partnered with small European tannery to create Kvarnsjö Leather proprietary line. Offers one of the largest selections of nylon, rubber, and leather watch bands online with thousands in stock. Emphasizes quality craftsmanship at competitive prices through direct manufacturing control. Features vintage rubber strap replication from 1960s-1970s originals and quick-release spring bar technology for tool-free installation. Product range includes leather (alligator, crocodile, lizard, ostrich, shark, vintage styles), fabric/nylon (canvas, perlon, marine nationale, ribbed), and rubber bands.